Airlia Bulgaria

Airlia Bulgaria Scent marketing is the “new black” in marketing. The sense of smell, the sense most directly linked to the brain’s emotive and memory centres, is now the means for the establishment of unique experiences. Airlia is here to translate your brand into aromatic notes, to promote its personality, to design a journey of the senses that will tattoo itself on the minds of your consumers. An airly existance Alluring and fascinating A breath of magic in branding Airlia is here to translate your brand into aromatic notes, to promote its personality, to design a journey of the senses that will tattoo itself on the minds of your consumers. Having become a leader on the market, the Mega Systems vision is to become established as the scent marketing specialist in Greece and the rest of Europe. Currently, the company is a model of Greek industry, thanks to the experience it has acquired throughout the years, and thanks to powerful strategic alliance with the top suppliers on the global market. Based on scientific research, it is gradually becoming established internationally in the scent marketing service sector, and in the development of innovative products and solutions for modern brands and facilities where people live and work. Scentimental experience   Modern branding requires the combined use of all 5 senses, in order for the brand to diversify and achieve an emotional linkage with customers. Currently, brands aim to provoke the emotional reactions that will help customers identify with the brand, captivating them and converting them into fans. The sense of smell, due to its direct linkage with the brain’s emotive and memory centres, is an excellent tool for the improvement of the “moment of truth” for brands. Quick facts: 70% of purchases are decided within stores. Marketers have 2.5 seconds at their disposal in order to communicate their message to the consumer. Scent can affect the choice between 2 products. The sense of smell is the most powerful sense with respect to the production of memories and the determination of purchasing decisions. Sensory branding is based on 4 fundamental objectives: The emotional attachment between the consumer and the brand The optimized relationship between expectation and reality The reinforcement of the brand, so as to support product extensions Identifiability Selection of the most suitable scent, and particularly signature scents, can create that emotional bond between consumers and products, through the use of the senses.   Scents Sensitive A sweet and gentle mood, floral aromas of spring, optimistic and positive. Messages that are directly perceived by women, an atmosphere fitting for venues requiring calm, warm and nostalgic sentiments. Alluring Intensity and charm, the scent of a woman who makes her presence felt, a powerful, dynamic personality, full of self-assurance. The message is clear from the very first moment: the venue has passion, enthusiasm and an alluring certainty of success! Mysterious Elements of fire, introspection and mystery, a challenge for the mind and sensuality everywhere. The scent takes over, accompanying the mind on a journey of the senses. Ideal for venues with austere interior design or deep, dark colours. Elegant Discreet, sophisticated, with a distinct personality. These scents are not loud, but their whispered message is very clear. ‘Less is more’ is the motto here. Classy The 'little black dress' of venues: always chic and timeless, yet always in vogue. Scents – elixirs of style, the seal of classic elegance. Creative A playful mood, intensity and curiosity, elements of the air that never stays still. Unusual and multi-faceted venues, exciting scents that incite action. Avant Garde Energy and dynamism, movement and beats, liveliness and sociability. Extroverted and hospitable venues that are transformed and never remain the same, but never lose their positive aura. Realistic Reality, but slightly better. “Enhanced” experiences that become irresistible. The sense of smell “tastes” and enjoys cheesecakes, fried ice cream, warm honey...