Primigisofia.bg

Primigisofia.bg is the online store of the Italian brand for children's shoes and clothing PRIMIGI.

PRIMIGI – Already 40 years on the feet of millions of children!

The Italian children's shoe brand PRIMIGI has a rich historical heritage. The company was founded back in 1976 and from the very beginning has held a significant place in the children's footwear market in the country of the boot.

From the moment it was founded, the brand became synonymous with technological know‑how, carefully selected materials and Italian style. Success followed quickly: Primigi shoes are valued for the quality of the materials, the design technologies, the careful shaping and construction of the shoe forms, helping children’s feet grow healthy. The brand’s products are manufactured in accordance with the innovative principles of the industry.

A few years later PRIMIGI became leaders on the Italian market, maintaining and gradually strengthening these positions, while at the same time expanding the brand towards larger markets in Europe.

More than 40 years of work and specialization in the children’s market encouraged the company to create a complete brand identity for Primigi, with marketing expansion both in children’s footwear and in children’s clothing. As a result, in 2007 the company expanded its business and opened a chain of branded PRIMIGI STORE shops, representing a new type of store for shoes, clothing, underwear and accessories, combined and offered in one place. PRIMIGI STORE is an absolute novelty on the Italian market, a store with a unique “format”. It offers a full and diverse range of products, allowing you to dress children and teenagers from head to toe, from 0 to 14 years old!

Currently, the brand has over 400 monobrand stores in Italy and 40 monobrand stores outside Italy, and is sold in hundreds of multibrand stores in and outside the country.

Brand philosophy and knowledge – “Freedom and health for children”

Primigi children's shoes are always attentive and devoted to children – the most demanding consumers, who grow and change, moving forward into the future.

Primigi produces shoes for children that look good and are comfortable to wear, that protect children and accompany them in the extraordinary adventure called “growth”.

The specialists of the PRIMIGI children's footwear brand are valued by parents and children because they are experts in the children's field: they know the specific needs of every age and accompany the child’s development, carefully making the necessary decisions. All shoes are developed down to the smallest detail to ensure comfort, lightness, breathability and durability.

Technology – PRIMIGI SYSTEM /guarantee of quality and technological innovation/

For more than 40 years the PRIMIGI specialists have been thinking exclusively and only about children’s health when producing children’s shoes.

The quality of PRIMIGI products, the materials used, the exceptional attention to detail, the excellent price/quality ratio and the consideration of seasonal trends guarantee the high quality of the brand’s clothing and shoes, which no parent would refuse.

PRIMIGI – Italian style perfection for children

Customer care is a top priority for the Primigisofia.bg team. We do everything possible to satisfy our customers. Unfortunately, due to high demand, certain items may sell out very quickly. We apologize in advance to all customers whose orders may be affected by such shortages. Our online consultants will contact each customer individually to inform them about the status of their order.

Thank you for your understanding!