Bellamie Store

We stand behind the idea that children are our future and we are responsible for them. That is why for us, the team of Belami, good child development and seeing more children’s smiles is extremely important. We chose to offer wooden toys that are designed to stimulate and educate children while they play and have fun. Belami is the distributor of the brand New Classic Toys for Bulgaria.
We also offer toys from the brands Viga Toys, Teifoc, Orange Tree Toys, Janod, Classic World, Tooky Toy, Kidkraft and Lelin Toys. Each of them relies on high‑quality production, certified wood, non‑toxic paints and inks, and water‑based glues. Because safety and health are the most important things for our children – our future.

Because safety and health are the most important things for our children – our future.

What are our wooden toys made of and how are they produced?

• Using the best natural materials and strict quality and safety standards makes our products an investment you can trust and pass on to the next generation.
• All our toys are made with non‑toxic paints.
• Every one of our products is manufactured with respect for the environment.
• Eco‑friendly glue is used for all wooden products instead of traditional toxic wood glue.
• All inks used in printing our materials are biodegradable.
• ISO 9001 (Quality Management) – Achieving world‑class quality and service standards.
• EN71 and ASTM (Toy Safety Standards) – International safety standards for children’s toys.
• All toys are produced without PVC and contain no phthalates.

We know that learning through play is not only fun, but fundamental!

Play helps children learn about the world and their environment by recognizing shapes, textures, spaces, colors, and developing skills that support intellectual and creative growth. All toys we offer from the brands New Classic Toys, Viga Toys, Teifoc, KidKraft, Lelin Toys, Orange Tree Toys, Janod, Apli Kids, Tooky Toy, Masterkidz, Classic World are specially designed to encourage and stimulate children through fun and engaging play. Playing with wooden toys helps children learn about the world and their environment – bellamie

Playing with wooden toys helps children learn about the world and their environment

Wooden toys are timeless

Of course, wooden toys are modern in their own way. But in reality, they have been modern for decades, if not centuries. Our grandparents learned with wooden toys when they were young. And our grandchildren and great‑grandchildren can learn with the same wooden toys. Although there are many new educational wooden toys, sometimes we just need to find our old ones, clean them, and refresh them if necessary. For example, I recently found my old wooden loom, and all it needed was cleaning and varnishing. My niece now happily uses it. Many companies create new versions of classic toys by slightly changing the colors or design. But they still have the same classic feel and offer the same educational benefits that children have absorbed for generations.

Wooden toys are durable

Let’s face reality — children can be rough with their toys and educational materials. You’ve probably thrown away many broken plastic toys from your home. I personally have stepped on plastic cars and then thrown them straight into the bin. But wooden toys are durable and do not break easily. Since they are made from quality wood and are solid, it is difficult to damage them beyond a scratch or dent. If your child gets them dirty, you can easily clean them so they’re ready for the next learning activity. If you’re investing in learning products for your home and want them to last a long time, wooden toys are the best investment.

Wooden toys grow with your child

When you invest in wooden toys for home education, you invest in something durable and flexible enough to grow with your child. Babies and toddlers can engage in simple imaginative play and basic practical activities with wooden toys. Older children can start using wooden toys in more complex imaginative scenes, incorporate them into geometry and physics, and use them for problem‑solving. As your child’s skills and mental abilities grow, the use of wooden toys grows as well. While many educational products come with suggested age ranges, wooden toys are so universal that they can be used across a wide range of ages and abilities.

Wooden toys encourage imagination

Wooden toys give children the opportunity to take control. While some wooden toys come in the form of vehicles, food, or household items, they still encourage children to use their imagination to include them in learning and play. Other wooden educational toys come in basic shapes such as sticks, blocks, arches, triangles, and circles. These simple forms allow children to explore their use and come up with creative ways to use them in different thematic areas. For example, children can experiment with physics by building different structures with wooden blocks or learn about geometry by creating their own geometric patterns.

All educational toys spark imagination, encourage children to explore, change, and discover. They keep their attention for hours because they allow young explorers to build their own understanding of things. This helps parents observe and discover their child’s interests. Some children love musical toys, others prefer construction sets — every child is different. But through educational toys, we can discover some of the child’s talents and encourage them.

Wooden toys develop real‑life skills

Since children love imaginative play, many of them recreate real‑life scenes. For example, children may want to cook dinner, make a salad, cut bread — they imitate adults, especially mom and dad. For this purpose, there are wooden cutting food sets, wooden utensils, wooden kitchens, shops, and many practical options. They are made so realistically that children can enjoy them for a long time.

Wooden toys are less distracting

When children play with wooden toys, they focus more because there are no alarms or sound effects to distract them. This allows children to control what they do with the toys and keep their minds clear while thinking through different play scenarios or solving problems.

Some children really enjoy toys that make sounds or have electronic functions, but these can interrupt the child’s thinking process or limit their imagination.

Wooden toys encourage cooperative play

When children use their imagination and act out real‑life scenes, they often enjoy playing with other children. Toys that make sounds or have interactive features often encourage solitary play because the toy itself provides interaction. But wooden toys do not make sounds, have no lights or electronic functions, so children naturally look for a playmate. If you have several children at home, wooden toys allow them to play together. If you have only one child or prefer to focus on educational activities, you can play with your child — creating wonderful memories for both of you.

Wooden toys develop reasoning skills

Since wooden toys do not have voices or electronic parts telling children what to do, children develop reasoning skills while learning with them. For example, children may want to build a model to help them understand a scientific question or figure out how to create different shapes using their wooden construction set.

Wooden toys support problem‑solving

Wooden toys can support problem‑solving skills. They can be used for early math — adding and subtracting. Wooden puzzles help develop logical thinking and patience. Wooden blocks can be used to build towers that withstand different forces or create models representing advanced mathematical and scientific problems. Since wooden toys come in general shapes and sizes, children must solve problems to figure out how to adapt them to specific scenarios, instead of relying on pre‑made pieces found in other educational sets.

Wooden toys improve hand‑eye coordination

Because of their basic shapes, wooden toys help children build hand‑eye coordination. Activities like building towers, placing blocks carefully so they don’t fall, or threading wooden beads require children to pay attention to distance and placement. Children can also use wooden toys to learn concepts like above, below, next to, up, and down. When solving puzzles or creating models, they visually understand how pieces fit together, improving coordination. Wooden cutting sets also improve coordination because children must hold the item with one hand and the knife with the other.

Wooden toys build fine motor skills

As children manipulate wooden toys, they develop fine motor skills. Babies and toddlers practice basic grasping with larger wooden blocks, while preschoolers and older children use wooden shapes, beads, and sticks to practice fine grip, wrist rotation, and other key motor skills.

Wooden toys are tactile

Unlike lightweight plastic toys, many wooden toys are slightly heavier, helping children become more aware of their movements. This is especially helpful for children with delayed fine motor development or sensory challenges. The tactile nature of wooden toys requires more thought and physical engagement. For example, the wheels of a wooden toy car may not move as smoothly as plastic ones, requiring children to apply more force.

Wooden toys are safe

Since children manipulate wooden toys, you don’t need to worry much about safety — wooden toys are designed to be safe. They do not break easily, meaning children are not exposed to sharp edges or small broken pieces. They are usually non‑toxic and made from natural materials, so children can chew or suck on them without risk. You also don’t have to worry about unknown chemicals in your home.

Wooden toys are quiet

Wooden toys do not fill your home with noise. While the lack of sound helps children stay focused, it also gives parents the peace they often need. Children cannot accidentally leave a wooden toy running or listen to constant beeps and sounds. Instead, you can enjoy the sound of your children’s voices and laughter while they learn and play. When your children fall asleep, the toys fall asleep quietly too.

Wooden toys are beautiful

Whether you have a dedicated learning space at home or simply mix educational toys with your child’s other toys, you want the area to look nice. Wooden toys have natural aesthetic appeal. Brightly colored ones add positive energy to the learning process, even when sitting on a shelf. Natural wood‑colored toys help the room look calm without distracting children. This allows you to leave them out so children can play whenever they want.

I believe the reasons we listed are enough to understand why we at Belami chose wooden toys. The idea came from our children — my son loved playing with wooden toys, found them more interesting, and showed me that children develop through play. Wooden toys may cost more than plastic ones, but they offer incredible value. As children grow, they find new ways to use wooden toys to build imagination, solve problems, and develop fine motor and logical skills. Unfortunately, wooden toys are not advertised on TV, so children discover them through us — the parents. By buying wooden toys, you support your child’s development.

We at Belami also strive to describe in detail how our wooden toys support child development, what games can be played with them, and to provide useful information you can use.