Bars EOOD

About the Company

The company has been present on the market since 1998, while we have been engaged in our current highly specialized manufacturing since 2004. Over the past decades of intensive hard work, technological renovation, and research of market demands, "BARS" Ltd has established itself as an undisputed leader and a synonym for innovation in manufacturing sports equipment for extreme weather conditions. Our high-quality production is realized with enormous success on the international stage, being regularly exported to countries with exceptionally high standards for winter and sports gear, such as Romania, Germany, the Netherlands, Norway, and Italy. Despite our significant international success, the Bulgarian market remains our primary and most valued consumer base. Our main corporate principle is: "No compromise with quality". Our goal is to prove in practice that a perfect product of world-class caliber can be manufactured in Bulgaria, in no way inferior to the big and expensive names in the industry. To guarantee one hundred percent reliability, all products manufactured by us are personally tested by our team, professional athletes, motorcyclists, and mountaineers, for a significant time prior to entering mass serial production.

The main products of BARS Ltd are apparel for active sports, high-mountain trekking, and motorsports. This is exactly what makes us exceptionally precise and careful in selecting the fabrics we work with daily. The utilization of new, revolutionary fabrics is highly appreciated by our clients, who require a perfect symbiosis between high functionality, ergonomics, and a fresh, modern appearance. All supplementary materials embedded by us (high-tensile threads, certified zippers, durable elastic bands) are supplied by leading European and global manufacturers proven for their quality, while the fabrics themselves are the fruit of the highest contemporary technologies in the textile industry.

In our factory, we focus on fabrics that ensure a perfect microclimate for the body under extreme physical stress. The fabrics for our thermal underwear from the Extreme M and AcquaZero series are elastic and stretchable in both directions, slightly brushed on the inner side facing the body, creating a second-skin feel. They are exceptionally comfortable to wear, possess long-lasting antibacterial properties, are hypoallergenic, and cover wide temperature ranges, protecting you from both overheating and dangerous hypothermia. Thanks to the fiber capillary structure, moisture from sweat is immediately wicked away to the outer layer, keeping your skin dry and warm during intensive skiing, snowboarding, motorcycling, or prolonged winter hunting and fishing. The combination of anatomical flatlock seams and innovative materials guarantees freedom of movement and durability during years of intensive usage.

Our manufacturing catalog is divided into several high-tech categories designed to satisfy the requirements of the most demanding athletes and outdoor activity enthusiasts. In our serial production, thermal underwear (Extreme M thermal shirts and thermal leggings) holds a central position, crafted with knit fibers characterized by high capillarity. COOLMAX sports shirts are light as a feather and represent the perfect choice for running, cycling, and fitness, due to the fabric's unique property to cool the body and dry the skin within minutes. Our specialized face masks and balaclavas for motorcycling and skiing provide total protection for the head, face, and neck against freezing wind and cold, without obstructing breathing or causing goggles to fog up. For those seeking reliable protection combined with a unique individual style, we offer our collection of Art Masks and bandanas featuring high-quality, wash-resistant prints that guard against dust, insects, and solar radiation. Our catalog is completed by warm winter hats, functional accessories, and exclusive summer series of BARS swimwear, standing out with comfortable and practical anatomical patterns ideal for active beach life and water sports.